A bay seen through coastal scrub, wattle in flower in the foreground and bushland on the far headland

Lan in the passenger seat of a car on a bright day, smiling at the camera

A ginger and white cat carried against someone's shoulder, looking back at the camera

About

Hello! Xin chào :)I'm Lan (Huong) Hoang, a Sydney-based creative who designs solutions for complex products. I work with fast-moving and ambitious teams to achieve their vision, and I also enjoy tinkering in other areas like web design and consumer apps.

Background

My creative journey started when I was a little kid. Drawing and storytelling have always been among my special interests, but it wasn't until I went to the University of Sydney that I decided to give design a go. My design practice is strongly influenced by nature: making things accessible, renewable, and conscious of change and the world around us.

Besides design, I'm into literature, musicals, fashion, traditional art, and spending time in nature. My recent side quests include getting 400+ Elo in Splendor Duel twice, being invited to mentor at a designathon, and creating sustainability content.